Living Healthy


The short history of coffee infused with vitamins

The history of coffee infused with vitamins is a relatively recent innovation that combines two beloved and widely consumed products – coffee and dietary supplements. This fusion represents a growing trend in the wellness industry, catering to individuals looking for convenient ways to enhance their daily caffeine fix with added health benefits.

  1. Emergence of Coffee as a Beverage (15th Century): Coffee has a rich history dating back to the 15th century when it was first discovered in Ethiopia. Over the centuries, it became a popular beverage, known for its stimulating effects and rich flavor.
  2. Vitamins and Nutritional Science (20th Century): The 20th century witnessed significant advancements in nutritional science, leading to a better understanding of vitamins and their role in maintaining health. Vitamins were isolated and identified, and the concept of dietary supplementation gained prominence.
  3. The Rise of Functional Beverages (Late 20th Century): In the late 20th century, there was a surge in the popularity of functional beverages, which offered health benefits beyond mere refreshment. These beverages often contained added vitamins, minerals, or other bioactive compounds.
  4. Coffee’s Health Benefits (2000s): In the 21st century, research began to emerge highlighting potential health benefits associated with coffee consumption. Studies suggested that coffee might possess antioxidant properties and could potentially contribute to various aspects of well-being.
  5. Innovations in Coffee Infusions (2010s-Present): The 2010s saw a surge in innovation within the coffee industry. Coffee manufacturers began experimenting with infusing coffee with various health-promoting ingredients, including vitamins. This innovation was driven by the growing consumer demand for functional and health-enhancing beverages.
  6. Vitamin-Infused Coffee (2010s-Present): The concept of vitamin-infused coffee emerged as a way to combine the daily coffee ritual with the health benefits of vitamins. These products often contain water-soluble vitamins like B-complex vitamins (e.g., B6, B12), vitamin D, or antioxidants like vitamin C.
  7. Convenience and Customization: Vitamin-infused coffee offers convenience, as consumers can enjoy their morning coffee while simultaneously getting a dose of essential vitamins. Additionally, this trend has opened the door for customization, allowing individuals to choose coffee blends tailored to their specific health needs.
  8. Popularity and Varieties: The popularity of vitamin-infused coffee continues to grow, with various brands and coffee shops offering their unique blends. Some focus on specific health benefits, while others offer a broad spectrum of vitamins and minerals.
  9. Challenges and Future Directions: As this trend evolves, challenges related to taste, stability of vitamins, and regulatory considerations need to be addressed. Additionally, ongoing research will likely uncover new ways to enhance the health benefits of vitamin-infused coffee.

As the wellness industry continues to evolve, vitamin-infused coffee is likely to remain at the forefront of this exciting intersection of taste and nutrition.

As the wellness industry continues to evolve, vitamin-infused coffee is likely to remain at the forefront of this exciting intersection of taste and nutrition.

Most Coffee Does NOT Have Coffee Fruit Extract

Most brewed coffee doesn’t include any coffee fruit extract – but JBA coffee is different. Our instant coffees are uniquely made with both ground coffee beans AND coffee fruit extract, unlocking more of the coffee plant’s benefits.

Here’s how we do it: 

  1. The ripe coffee fruit with the bean inside is harvested.
  2. The coffee fruit is fermented until it softens and is pressed to extract the juice. 
  3. The coffee fruit and beans are then fermented together.
  4. The coffee beans are extracted from the fruit, then roasted and ground. 
  5. The extracted coffee fruit juice is added back to the ground coffee to make our unique, functional instant coffee. 

Try our JBA instant caffe lattes for a cup full of brain-boosting goodness!

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